Fortunes Told was a print campaign I created for The Sunday Times annual Rich List.
To tease and amplify the campaign, I also made real packs of cards and sent them out to the wealthy folk on the list which many of them posted to their heavily followed social media channels.
People (and parcels) are technically already going back in time every day due to time-zones and the international date line in the pacific ocean.
We knew that this was something that could help us outmanoeuvre our competition when it comes to speed.
With 52 flights already connecting Japan to the West Coast of the US, DHL has already been travelling back in time, people just don't know it.
In a colossal feat of co-ordination, we worked with DHL logistics teams in both cities, along with film crews on the ground in both cities to get a parcel that was sent on Jan 26th, delivered on Jan 25th.
The whole trip was documented from pickup to delivery and made into a film as a fun creative demonstration that when it comes to speed, DHL delivers.
The Yesterdelivery idea highlights not only DHL's speed and logistical prowess, but also shows DHL as an innovative and modern brand not afraid to rise to a challenge...by delivering a parcel back in time.
The idea was primarily a stunt which got attention all over the world, but we also turned it into a charming film to add an emotional narrative.
Watch the film and case study here.
I created this Lexus global brand campaign.
The idea brought to life the Lexus key pillars; Innovation, imagination, and creative ambition.
‘Strobe’ as we called it, included film, print, digital, social assets, and even an OOH special-build outside the iconic Shibuya subway station in Tokyo.
The brand film launched without a penny of media spent and gained over 10 million views on youtube, as well as being featured in Directory magazine, Gizmodo, Creativity, Mashable and many others. The highlight being an article on TED entitled ‘ The Art of Marketing an Automobile’.
Argos is one of the UK’s biggest high-street and online retailers.
Christmas ads have become one soppy tear-jerking weep-fest after another. SO, to stand out amongst the crowd we combined the sheer excitement of the holidays and electrifying speed of Argos' service offerings to create this visceral cascade of the things we all care about most at Christmas...THE PRESENTS!
The whole Christmas campaign was concepted, scripted and art directed by myself and Angus Vine. The film was Directed by Mark Zibert at Rogue films.
DAZN (pronounced Da-zone if you’re wondering) is like Netflix for sport.
In 21/22 I created and launched the new global platform Game.Changed. The idea focuses on the brand’s position as a game changer in the world of sports streaming, whilst comms championed the game changing athletes available to watch on their platform.
I was Creative Director for the global launch campaign including:
New brand design look and feel.
6 x 60 second launch films (UK, Italy, Germany, Canada, Japan and Spain).
A shit load of out of home, online ads, and social posts.
Piccadilly digital takeover in which the screens appear to crack and shatter when punched by boxers to reveal the game changed message.
Once the launch campaign was out we focused the work where the game changed in the careers of individual athletes. Watch Katie Taylor’s story here.
45% of people still live in remote locations around the world, which is just plain unfair cos we all love getting stuff, so why should they be deprived?
In our research we also found out that DHL have some rather neat and unconventional deliver methods like camels, kayaks, and runners to get to these remote locations.
So to demonstrate DHL's commitment to delivering anywhere, no matter how remote, we created this rather lovely print campaign using real life actual tracking IDs as the headlines.
Green Flag is the UKs 3rd biggest Car breakdown service.
This campaign brings to life the irrational, neurotic part of our brain that panics when something messes with our plans.
The scripts were written and art directed by myself and Angus Vine, and Directed by Leo Woodhead.
Just when you thought DHL couldn’t get any better, they go and add great shipping rates to their deliveries.
The aim of the spot was to resonate with the many young entrepreneurs in the MENA region and show them that DHL can help them on their journey. Whatever that may be.
Shot by the brilliant Omar Shawky.
We pitched for the top UK comparison website Gocompare.com.
The challenge - they wanted to keep the super annoying Opera Singing ballbag 'Gio Compario' as their advertising character.
Our solution was this ‘Saving the Nation’ campaign, in which we got famous people to kill ‘Gio’ off in fun and ridiculous ways for the good of the country…whilst also saving them a packet on their insurance.
The £30m account was the Agency’s biggest win ever.
We launched with a week of teaser ads building up to an ad-break hijack starring a Bazooka-wielding Sue Barker blowing Gio to kingdom come.
The launch spot received National press, featured on major News networks and even trended on Twitter.
Following the launch ad, I wrote 9 radio ads and another 5 TV spots for the campaign including this one featuring the late great Professor Stephen Hawking.
The Dubai Esports and Games Festival (a part of Dubai Economy and Tourism) is an annual celebration of gaming culture, innovation, and community, showcasing the latest trends in esports, gaming technology, and interactive entertainment. Hosted in the vibrant city of Dubai.
The campaign, consisting of a hero film, OOH and digital assets has been released in the lead up to the festival to generate awareness and encourage people to get tickets for the many events within it.
The hero film shows 4 young people in a Dubai gaming café being transported into a gamified Dubai where they get to play as characters, exploring the city in their own way, using their individual gaming powers. The aim of the hero film is to generate excitement in the build-up to the festival which bring together the gaming community, industry professionals, and enthusiasts from around the world for a week-long extravaganza of competitions, exhibitions, and live events.
Myself and Angus Vine won a pitch for Housesimple and came up with their first ever advertising campaign which ran on TV, OOH, and social media taking the company from 54th to 3rd biggest online estate agents in the UK.
70% of DHL deliveries in Dubai are b2b.
So we were challenged to create a radio campaign reminding people that DHL are just as good at delivering smaller items person to person as they at shipping big stuff B2B.
In response I came up with DHL Message Delivery.
A service for people to send personalized messages at the time and date they wanted, just like they would be able to with any other DHL delivery.
Using radio stations around Dubai to deliver messages meant we could target people when and where we knew they’d be listening.
Radio also allowed for quick response. We could craft scripts, produce the spots, and get them on air very quickly. Our choice of media also allowed us to target individuals at the exact time and date requested, whilst also reaching a mass audience.
I was Creative Director and Lead Creative Copywriter on this project.
Scroll down to watch the project film and also feast your ears on a few my fave radio spots.
With no budget we were asked to make a campaign for a tiny AIDS charity. So we created an online campaign which made Sentebale the most talked about charity around the globe on World AIDS Day.
I also Creative Directed the project, and did a spot of Directing myself when I travelled to Kensington Palace to shoot Prince Harry.
I’m probably on an MI5 watchlist after writing that last sentence.
Clorox Colors is a laundry detergent known for boosting, brightening and keeping the colors in clothing true.
All colors.
Including the ones people are unable to see.
As 8% of the population in the Middle East have some form of color deficiency, we came up with 'Colors As They Should Be'. A campaign that talks to everyone no matter how they see color.
Taking inspiration from the Ishihara color vision test technique, we crafted posters, with headlines that were fully or partially visible to different people with varying levels of color deficiency.
This campaign let people know that no matter how they color, Clorox have got them covered.
The Times UK was at a loss as to how to communicate their diversity of opinions available through their many expert journalists.
Cue speed debating. 3 Journalists. 3 minutes. 1 Topic.
The campaign launched with a debate on Trump which went out in the ad breaks of a documentary about the overweight orange nightmare.
During the 1 hour doc, each ad break featured a 1 minute speed debate round featuring our Journalists, which we pre-recorded with prior info about the doc, and crafted the debates to make them appear like they were live reactions to the documentary during the ad break.
The instant engagement online was massive.
Anyway, watch this ‘ere campaign film I made.
I’ll do anything for free X Factor tickets.
I created this TalkTalkTV X factor UK sponsorship campaign which featured loads of characters coming to life to watch the show.
This was a mammoth project.
From scripting a whopping 37 idents in collaboration with League of Gentleman writer Jeremy Dyson.
Recording each character with some damn fine VoiceOver artists.
Before finally animating and piecing it all together with Directing duo ‘US’ from Academy films.
Stressful but worth it times.
I created this spot for the Lexus IS and was lucky enough to get Oscar winning Director Tom Hooper to shoot it.
The tv spot went out across European markets.
This ad for Onken was all about how their yoghurts can make sure your insides feel just as good as your outsides.
Hive is the 2nd biggest smart home brand in the UK behind Nest.
I made this print campaign highlighting all the things in the home you can control with Hive.
I then made this Christmas stunt in which a Dad travelling for work still gets to switch on the family Christmas lights in his in London home. From Norway.
