We pitched for the top UK comparison website Gocompare.com.  

The challenge - they wanted to keep the super annoying Opera Singing ballbag 'Gio Compario' as their advertising character.

Our solution was this ‘Saving the Nation’ campaign, in which we got famous people to kill ‘Gio’ off in fun and ridiculous ways for the good of the country…whilst also saving them a packet on their insurance. 

The £30m account was the Agency’s biggest win ever.

 We launched with a week of teaser ads building up to an ad-break hijack starring a Bazooka-wielding Sue Barker blowing Gio to kingdom come. 

The launch spot received National press, featured on major News networks and even trended on Twitter.

Following the launch ad, I wrote 9 radio ads and another 5 TV spots for the campaign including this one featuring the late great Professor Stephen Hawking.