I created this Lexus global brand campaign.

The idea brought to life the Lexus key pillars; Innovation, imagination, and creative ambition.

‘Strobe’ as we called it, included film, print, digital, social assets, and even an OOH special-build outside the iconic Shibuya subway station in Tokyo.

The brand film launched without a penny of media spent and gained over 10 million views on youtube, as well as being featured in Directory magazine, Gizmodo, Creativity, Mashable and many others. The highlight being an article on TED entitled ‘ The Art of Marketing an Automobile’.