Clorox Colors is a laundry detergent known for boosting, brightening and keeping the colors in clothing true.

All colors.

Including the ones people are unable to see.

As 8% of the population in the Middle East have some form of color deficiency, we came up with 'Colors As They Should Be'. A campaign that talks to everyone no matter how they see color.

Taking inspiration from the Ishihara color vision test technique, we crafted posters, with headlines that were fully or partially visible to different people with varying levels of color deficiency.

This campaign let people know that no matter how they color, Clorox have got them covered.