DAZN (pronounced Da-zone if you’re wondering) is like Netflix for sport.

In 21/22 I created and launched the new global platform Game.Changed. The idea focuses on the brand’s position as a game changer in the world of sports streaming, whilst comms championed the game changing athletes available to watch on their platform.

I was Creative Director for the global launch campaign including:

New brand design look and feel.

6 x 60 second launch films (UK, Italy, Germany, Canada, Japan and Spain).

A shit load of out of home, online ads, and social posts.

Piccadilly digital takeover in which the screens appear to crack and shatter when punched by boxers to reveal the game changed message.

Once the launch campaign was out we focused the work where the game changed in the careers of individual athletes. Watch Katie Taylor’s story here.