45% of people still live in remote locations around the world, but that shouldn’t mean they can’t get that buzz of opening a package that was delivered to their door.
We did some research and discovered DHL use some pretty amazing methods of delivering to remote places.
So we created this campaign highlighting real-world deliveries to places like Qatar's Bidiyah Desert, Poland's Bielinek, and Chile's Punta Arenas, using real life actual tracking IDs as headlines to show our global reach.
I was Creative Director on DHL for 2 years.