People (and parcels) are technically already going back in time every day due to time-zones and the international date line in the pacific ocean.

We knew that this was something that could help us outmanoeuvre our competition when it comes to speed.

With 52 flights already connecting Japan to the West Coast of the US, DHL has already been travelling back in time, people just don't know it.

In a colossal feat of co-ordination, we worked with DHL logistics teams in both cities, along with film crews on the ground in both cities to get a parcel that was sent on Jan 26th, delivered on Jan 25th.

The whole trip was documented from pickup to delivery and made into a film as a fun creative demonstration that when it comes to speed, DHL delivers.

The Yesterdelivery idea highlights not only DHL's speed and logistical prowess, but also shows DHL as an innovative and modern brand not afraid to rise to a challenge...by delivering a parcel back in time.

The idea was primarily a stunt which got attention all over the world, but we also turned it into a charming film to add an emotional narrative.

Watch the film and case study here.