Southern Comfort challenged us to create a new brand campaign that captured the smooth easy taste of this New Orleans whiskey.

The campaign we created embraces the relaxed easy-going mentality of the Big Easy (New Orleans) but with a witty tone of voice that makes ‘easy’ feel like the smart choice.

At Red Tettemer I created and oversaw the month to month social media content for the brand.

The campaign also ran in OOH and pre-rolls.