The Times UK was at a loss as to how to communicate their diversity of opinions available through their many expert journalists.

Cue speed debating. 3 Journalists. 3 minutes. 1 Topic.

The campaign launched with a debate on Trump which went out in the ad breaks of a documentary about the overweight orange nightmare.

During the 1 hour doc, each ad break featured a 1 minute speed debate round featuring our Journalists, which we pre-recorded with prior info about the doc, and crafted the debates to make them appear like they were live reactions to the documentary during the ad break.

The instant engagement online was massive.

Anyway, watch this ‘ere campaign film I made.