I’ll do anything for XFactor tickets. So I wrote this campaign of 36 idents for TalkTalkTV featuring creatures around the home coming to life to watch the show. We imagined what would unfold if they were real friends, family, newlyweds etc.

It was an epic and immensely fun sprint from me, Angus Vine, and the incredible Director Duo ‘US’ at Academy Films.

Also, not content with killing ourselves to make the 36 idents, we made an app game featuring the characters we created. People could play during the XFactor to win tickets to the show. The app was top of the Apple Store download charts during the running of the show.