I created this global campaign for Lexus called Strobe.

It was part of the Amazing In Motion series, to highlight the brands 3 pillars; Innovation, Imagination & Engineering.

The campaign was a huge success for the brand with the film getting over 6 million views on Youtube in the first week, and the special build OOH in Shibuya Tokyo making international headlines. The idea was also featured in Gizmodo, Contagious and a TED article entitled ‘When art meets advertising’.