Luxury real estate and I aren't exactly natural bedfellows. My usual tone of voice is about as far removed from premium property as you can get without being escorted off the premises.

But a good creative should be able to turn their hand to anything. And it was an opportunity to hone my visual craft.

The challenge with Nakheel was selling a place that hadn't even been built yet.

No homes. No residents. Not so much as a welcome mat.

So I came up with ‘A Calm Called Home’.

An idea that sold the feeling of living somewhere before there was anywhere to live.

Probably the one time in my career in which I managed to keep my personality out of the work.