Using hundreds of different sized balloons we unveiled the new Argos 1/2 Price Home Event.

The film was directed by technical wizard Chris Cairns, who helped us sync the pops perfectly with our music track.

After that 2 day pop-fest, I’m now a nervous-wreck at kids parties.

#ARGOSPOP

As part of the campaign, we also launched #ARGOSPOP – a twitter game which let people ‘pop’ a balloon from the ad win some vouchers.

To enter, users Tweeted using the hashtag then received a video reply of the TVC and a custom ending of their balloon bursting revealing if they won. We racked up 10,000 gameplays in 4 days.