70% of DHL deliveries in Dubai are b2b.

So we were challenged to create a radio campaign reminding people that DHL are just as good at delivering smaller items person to person as they at shipping big stuff B2B.

In response I came up with DHL Message Delivery.

A service for people to send personalized messages at the time and date they wanted, just like they would be able to with any other DHL delivery.

Using radio stations around Dubai to deliver messages meant we could target people when and where we knew they’d be listening.

Radio also allowed for quick response. We could craft scripts, produce the spots, and get them on air very quickly. Our choice of media also allowed us to target individuals at the exact time and date requested, whilst also reaching a mass audience.

I was Creative Director and Lead Creative Copywriter on this project.

Scroll down to watch the project film and also feast your ears on a few my fave radio spots.