A Qui3tly unignorable car launch
Bleeps, blurs and redactions allowed great design to speak for itself.
6 second pre-rolls that cut before the car name was announced.
What happens when a well-known car reviewer isn’t allowed to know the car he’s reviewing?
Take one typical slick car voiceover and add a dash of frustration when they can’t do their job.
Un-branded de-badged Q3 models appeared around popular Abu Dhabi locations and had Influencers ‘discover’ them because if an Influencer doesn’t post about your campaign, does it even exist?