DAZN (pronounced DA-ZONE if you’re wondering) is a new streaming platform dedicated entirely to every sport you can think of.

Game. Changed.

I came up with this new global brand platform and launch campaign to highlight the brand’s position as a game changer in how we can consume sport, and also as a way to talk about the game changing athletes within each sport.

I was Global Creative Director for the brand, guiding and overseeing the work in 7 different markets around the world.